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Marketing Aptitude for Bank Exams - II

Q.1. The following does not represent a market situation:
1] A bank run dispensary located in its staff quarters. 2] A fund raising chairity show for the members of an NGO.
3] A meditation camp of a religious organisation conducted for its members. 4] A stall distributing kada prasad in a gurudwara.
5] None of these
Ans- 4]

Q.2. The markets are grouped into different types based on the geographical area, location of market palace , product,nature of transaction, and volume of the transaction :
In the above statement the following is not correct:
1] Nature of transaction2] Geographical area
3] Location of marketplace4] Volume of transaction
5] None of these
Ans- 3]
Q.3. The following offering is not a service :
1] Fixed deposit receipt 2] Postage stamp
3] Gift coupon of a chain store 4] Insurance Policy
Ans- 3]
Q.4. The act of obtaining a desired object from someone by offering something in return is called as a ______
1] Transaction 2] Exchange
3] Relationship 4] Value
Ans- 2]
Q.5. Economists use the term......to refer to a collection of buyers and sellers who transact in a particular product class :
1] Customer 2] Market
3] Experience 4] None of these
Ans- 2] .
Q.6. Out of the items mentioned below,......is not a product:
1] Lecture by Shri Sudhanshu Maharaj 2] Simla
3] Visit to Bank's London office 4] None of these
Ans- 3]
Q.7. A product line is a group of related products that function in a similar manner, are sold to the same customer groups, and marketed through the same type of outlets :
1] Group 2] Line
3] Category 4] Market
Ans- 2]
Q.8. Goods that are typically bought by a consumer based on a comparison of suitability, quality, price,and style are called.....goods:
1] Industrial 2] Speciality
3] Shopping 4] Convenience
Ans- 3]
Q.9. Out of the following _____ is not one of the three levels of a product :
1] Core 2] Augmented
3] Actual 4] Fragmented
Ans- 4]
Q.10. Out of the following,.....is not an objective of pricing :
1] Profit 2] Stabilising demand and sales of the product
3] Improvement in product quality 4] Expansion of business
Ans- 4] .
Q.11. A bank has a special product for senior citizens which provides cheque book on saving account with customer name on chaque book, free of cost debit card with over draft facility of rs 15,000, a special pouch for holding passbook, cheque book and debit card, facility for withdrawal and deposites at any branch of the bank,free of cost remittances to any branch of the bank, and free of cost remittances to any branch of another bank covered under RTGS facility. Which of the following is the core product in this offering ?
1] Overdraft 2] Remittances
3] Saving account 4] None of these
Ans : 3] .
Q.12. Of the following pricing methods _______ is not based on competitors pricing :
1] English Auction 2] Sealed--Bid Auction
3] Group Pricing 4] None of these
Ans : 3]
Q.13. Of the following pricing strategies _____ is not ideal for new products :
1] Market-Skimming 2] Discriminatory Pricing
3] Promotional Pricing 4] None of these
Ans: 2]
Q.14.A...discount is offered by the seller to intermediary who performs functionslike selling, storing and record keeping :
1] Quantity 2] Trade
3] Cash 4] Seasonal
Ans : 2]
Q.15. In market skimming pricing strategy :
1] Initially price is lower and then it is increased 2] Initially price is higher and then it is reduced
3] Intial price is high and is maintained high 4] None of these
Ans : 2]
Q.16. Bank of Mathura is offering 1% higher interest rate on fixed diposite to senior citizens of 60 years and above. It is practising...... :
1] Promotional pricing 2] Psychological pricing
3] Segmental pricing 4] Product mix pricing
Ans : 3]
Q.17. with....pricing, the products are priced below list price (or even below cost)for a temporary period to create buying urgency :
1] Reference 2] By-product
3] Promotional 4] Market penetration
Ans : 3]
Q.18. Of the following pricing methods,....is not cost-based method.
1] Value pricing 2] Target-return pricing
3] Mark-up Pricing 4] Marginal cost pricing
Ans : 1].

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